Leroy Merlin: shops, website and marketplace

Leroy Merlin: find out all about the shops, site and marketplace for home and garden do-it-yourself .

Leroy Merlin is the name of the famous French chain of shops specializing in bricolage, do-it-yourself, construction, gardening, decoration and bathroom furnishings . Furthermore, Leroy Merlin stores were among the first retailers to enter the general home decoration sector.

The name Leroy Merlin comes from the union of the surnames of the two founding spouses - Adolph Leroy and Rose Merlin - whose interesting story we will go to see in this article.

Each Leroy Merlin store offers a vast selection of products at prices that are often more convenient than usual, with items from its own brands or from other brands.

In short, in a Leroy Merlin store you can find everything for professional do-it-yourselfers or, simply, for those who like to do small repairs or simple handicraft work on their own.

Not just physical products: Leroy Merlin also offers various DIY and training courses, not to mention the large amount of free tutorials available online.
The French chain is mainly present in France (obviously!), in the rest of Europe (not only Italy, but also Spain, Portugal, Greece, Cyprus, Romania, Poland, Ukraine and Russia) and also in more distant countries such as China, Kazakhstan, South Africa, Ivory Coast and Brazil.

Leroy Merlin is part of the gigantic Adeo Group , together with Tecnomat (to which we have already dedicated a specific article: Bricoman becomes Tecnomat ), Auchan and many other famous brands. The Adeo motto is "living in a healthy, safe, responsible, efficient and comfortable environment".

Read on to find out in detail what Leroy Merlin is , what strengths and weaknesses characterize this huge reality, how to get in touch with Leroy Merlin customer service and how selling through their marketplace works.

The values of Leroy Merlin

Growing, improving, building a better future is the key to the Leroy Merlin vision. People are placed at the center of the company's value system.

The focus is not only on the customer, but also on the employees: a work environment based on respect and enhancement of everyone's qualities and inclinations is promoted.

This is why the Leroy Merlin team is committed to supporting its collaborators in developing their talent, through learning and training.

Leroy Merlin history and evolution

Leroy Merlin began as a small family business . Nothing to do with the DIY giant it is today.

The Leroy Merlin brand was born in France in Noeux-Les-Mines in 1923, all this thanks to the entrepreneurial strategy of the spouses Adolph Leroy and Rose Merlin (the latter of Italian origins).

After a 53-year journey, which passes through the introduction of new collaborators and product types more oriented towards bricolage and do-it-yourself, it arrives in Italy, in 1996, with the opening of the first store in Solbiate Arno (VA) .

To date, Leroy Merlin Italia has more than 50 points of sale distributed throughout the country, approximately 8,500 collaborators and a turnover of over 1.5 billion euros.

Worldwide, Leroy Merlin has more than 450 points of sale in 13 countries, employing more than 150,000 collaborators.

Let's take a closer look at this evolutionary path.

From the foundation of Leroy Merlin to the sale to Auchan

As already mentioned, in the now distant 1923 the spouses Adolph Leroy and Rose Merlin founded a shop in Nœux-les-Mines. In reality, the sign is Au Stock Américain and it is a resale of war remnants from the First World War.

Starting in 1947, three more shops opened and the company already had a staff of around one hundred people.

In 1960 the brand changed its name (which evidently was already too narrow) to become the Leroy Merlin brand we know today. The first point of sale with free home delivery is also inaugurated.

The development continues unabated. Just think that in the second half of the 70s, Leroy Merlin already had a total of 30 stores in France alone.

In 1979 the company had 1400 employees and invoiced the equivalent of 70 million euros. In this same year, the sons of the founder decide to sell the company to Gérard Mulliez, founder of Auchan .

Internationalization and the GROUP Adeo

Over the years, Leroy Merlin becomes an international model that brings together various independent companies. Various partnerships are undertaken with other brands then incorporated: Bricoman, Bricocenter, Aki, Weldom and Dompro.

In 1989 the first store in Spain was opened, while in 1996 the first stores in Poland and Italy were inaugurated. Then many other stores opened in other countries where the brand is still present today.

Groupe Adeo was born in July 2006 and Leroy Merlin joined it as the first company, together with Bricoman, Auchan, Zodio and Kbane.

The history of Leroy Merlin Italy

1996 is the year of the landing of Leroy Merlin Italia with the opening of the first store in Solbiate Arno (Varese).

The Italian branch of Leroy Merlin is then created, in partnership with the Rinascente group for the integration of the Bricocenter stores.

In 2006 the group was renamed to Groupe ADEO. In January 2009, Leroy Merlin Italia bought the 31 Castorama stores and within 3 years the stores were transformed into 24 Leroy Merlin and 7 Bricocenters.

As of March 2017, Leroy Merlin Italia Srl has 48 points of sale in Italy and a turnover of 1.5 billion euros, with 6,720 collaborators, 99% of whom are also shareholders of the company, and 91% on permanent contracts. The Assago store is the largest in Italy.

Today, Leroy Merlin Italia srl is still the only branch of Leroy Merlin, which was born thanks to the need to enter the Italian market through the incorporation of other existing chains, and not through direct investments in the opening of new points of sale.

Disputes over Leroy Merlin in Russia and Ukraine

After the Russian invasion of Ukraine in 2022, many international companies suspended their operations in Russia.

Leroy Merlin, on the other hand, has not reduced its activities in Russia , where it is present with 143 stores. On March 17, it cut the Ukraine office out of corporate communications, and said it would ramp up supplies to Russia.

In 2020, the company paid $35 million in taxes due to its operation in Russia. The company has therefore been criticized for having contributed, albeit indirectly, to the Russian war effort.

On March 21, 2022, a Leroy Merlin store in Kiev was hit and destroyed by a Russian missile. Unfortunately an employee was involved and lost his life.

This prompted a tweet from the Ukrainian Ministry of Defense as a reaction, which we can translate as follows: " LEROY MERLIN was the first company in the world to finance the bombing of its stores and the killing of its employees".

The Leroy Merlin website

You can access the Italian version of the website by clicking on this link: LeroyMerlin.it .

To purchase, you must create an account: you can do so on the register your account on Leroy Merlin page. The screen asks for an email address and the creation of your password. Finally accept the informed consent to complete the registration on Leroy Merlin.

Do-it-yourself has never been so simple: with the projects and creative ideas proposed by Leroy Merlin, you can create captivating and efficient elements directly at home that will completely revolutionize the environments in which you live.

I suggest you also take a look at the Leroy Merlin ideas and advice section where you can find lots of projects to create your own style.

Are you looking for a tutorial to renovate your home? A Leroy Merlin tutorial section is available on the Leroy Merlin website where you can read various guides.

Furthermore, in the Home Magazine you can live your passion for the home and the garden and discover the latest style trends.

How to contact Leroy Merlin?

Leroy Merlin, like all large companies that deal with several thousand customers every day, has also developed various channels to help customers receive information and clarifications.

Let's see below all the ways how to get in touch with Leroy Merlin customer service .

Customer support via Leroy Merlin number

A Leroy Merlin toll-free number is not available: Leroy Merlin telephone assistance is answered on 02 66897580 .

This is a special rate number, active every day, from 8.00 in the morning to 20.00 in the evening. The cost of the call from the landline is that of a simple local call. The cost from the mobile varies according to the tariff plan.

Contact Leroy Merlin customer service via the official website

The site is another tool for those who need to get in touch.

Leroy Merlin has created a special Leroy Merlin Help with Frequently Asked Questions section, where it is possible to read the solutions to common problems (faq).

Are you looking for written assistance? Through the site you can send an email to Leroy Merlin with the form write an email to Leroy Merlin .

Contact Leroy Merlin via app

The Leroy Merlin application - available for Android and iPhone - allows you to find the nearest store, view the product catalogue, check your profile data and receive information on available offers.

Download the Leroy Merlin app on iPhone directly from the App Store.

You can also find the Leroy Merlin application on Google Play for all devices that support it.

Contact Leroy Merlin via social media

Leroy Merlin has a Leroy Merlin Italia Facebook page where you can stay updated in real time on offers and promotions, but also receive useful advice on the latest DIY trends.

On the Leroy Merlin Italia Twitter page , customers can ask their questions, and the operators will respond quickly.

You can also visit the Leroy Merlin Instagram profile .

Contact Leroy Merlin customer service via points of sale

Perhaps the simplest and most banal way to get in touch with Leroy Merlin personnel is to go to the store .

Just go to the various points of sale to be assisted and obtain information on the problem encountered.

Not sure which Leroy Merlin store is closest to you? Then I suggest you use the appropriate find the store tool.

The Leroy Merlin Marketplace

With the creation of its own marketplace, Leroy Merlin has greatly strengthened its presence in the digital world.

The main objectives were to expand the availability of products to the end customer thanks to the online channel and to establish collaborations with partner vendors.

In fact, in the Leroy Merlin marketplace you can find a careful selection of specialized sellers available directly on their site.

The advantages for the customer who uses the Leroy Merlin marketplace are:

• Sellers available to give answers regarding orders;
• Control over the sending of orders;
• Order and pay directly on Leroy Merlin;
• Find on the site a large selection of trusted sellers.

How to sell on Leroy Merlin?

Vendors who choose to sell on the Leroy Merlin marketplace insert their product catalog on the Leroy Merlin Italia website and customers can then order the goods directly on the company's online shop.

Leroy Merlin also processes payments, while shipping, returns and any requests for information are managed directly by the seller.

Creating a seller account on Leroy Merlin is simple: just connect to the page become a Leroy Merlin seller and respond to the requests.

Registration is not immediate: Leroy Merlin must first approve the request. The selection is made on the basis of certain requirements to become a Leroy Merlin seller indicated below.

• Be a professional in the field of home improvement;
• Have customer satisfaction as a priority;
• Being able to deliver the products directly to the final customer;
• Be registered with the chamber of commerce;
• Commit to meet quality standards.

What are the advantages of selling on Leroy Merlin?

Do you have a hardware store, garden items, household products or are you a DIY enthusiast? Selling on Leroy Merlin allows you to have some interesting benefits.

Here is a list of the best advantages of selling on Leroy Merlin :

• Leader in Europe in the DIY and home improvement sectors;
• A trusted brand with a solid reputation;
• 11 million unique visitors to the site;
• A brand with a network of 50 stores in Italy;
• A brand with 500,000 customers who made at least one single online purchase in 2020.

What to sell on Leroy Merlin?

On Leroy Merlin you can sell products belonging to the following categories:

• Bathroom and bathroom furniture;
• Lighting;
• Decoration;
• Garden and terrace;
• Tiles, floors and walls;
• Stoves, air conditioners and plumbing;
• Windows, doors and stairs;
• Carpentry;
• order and arrangement;
• Kitchen;
• utensils ;
• Electricity and Automation ;
• Building;
• Paints;
• hardware store ;
• Home automation .

There are really many categories, from garden houses , to different models of mosquito nets , and much more.

To discover all the brands featured, you can visit theLeroy Merlin brands section.

What are the alternatives to Leroy Merlin?

Alternatively, you can find many of the products also present in smaller digital stores.

For example with Windowo you can find everything about the world of doors and windows.

The differences between Leroy Merlin and our Windowo are several. Here are 3 that immediately catch the eye:

• Windowo specializes in window components. Leroy Merlin is a large but generic hardware store;
• Windowo always directly manages all phases of the sale. Instead Leroy Merlin also delegates to other sellers;
• Windowo relates to its producers and customers. Leroy Merlin is both a shop and an intermediary.

For example, if you buy handles on Windowo we order from the manufacturer, physically package and ship to wherever you want. We actively monitor every step of the process. In case of problems, we intervene personally and look for the solution.

Instead Leroy Merlin is not only a seller but also an aggregator of other sellers. This is why we can say that Leroy Merlin is more similar to ManoMano than to Windowo.