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ManoMano pros and cons: what is it and how does it work?

by Elia Caneppele 28 June 2023 commenti (1) scrivi commento
ManoMano is the leading European marketplace in DIY, home and garden.

ManoMano brings together more than 4,000 merchants and offers the largest offer of online products for DIY and gardening, more than 10 million references.

ManoMano currently has around 700 people and operates in 6 European markets (France, Italy, United Kingdom, Belgium, Spain and Germany).
 
Did you know that ManoMano is the first marketplace in France? Do you think it has surpassed Amazon and eBay. Italy is the second country where it is most developed.

After having previously talked about Bricoman and its change of name to Tecnomat, we offer you this particular in-depth analysis on the ManoMano website.

Read on to find out what ManoMano is , what are the strengths and weaknesses of this huge platform, how to get in touch with their customer service and how selling through the portal works.
 

The story behind ManoMano

The company that manages ManoMano is called Colibrì SAS and was created in 2012. It was founded by Christian Raisson and Philippe de Chanville, two friends and work colleagues.

In the following year (2013) the platform was launched online in 2013 in France under the name MonEchelle.fr . It landed on the Italian, Spanish and English territory in 2015, with the changed name as we know it today. It was just then that it began to grow enormously.

The idea is simple and at the same time brilliant: to create an online platform to allow do-it-yourself lovers, those who delight in gardening, to buy online everything they need for their passion.
 

What is the ManoMano website?

ManoMano's online platform is the hub of the business . The site acts as a huge showcase and intermediary between sellers and customers.

To access the website in the Italian version, you can click on this link: ManoMano.it .

As you can see, at the top left there is the products section: a drop-down menu that shows the type of items sold. There is the space dedicated to DIY, gardening, bathroom and kitchen, plumbing and much more (further on we indicate all the product categories present).

To buy on Mano Mano you will need to create an account: you can do it on the register your account page. The screen will ask for an email address and the creation of your password. Finally, he accepts the informed consent to complete the registration.
 

Mani all'opera is the interesting ManoMano blog

Really interesting is the ManoMano blog , named Mani all'opera, fully integrated into the platform. A dedicated team continuously publishes educational and in-depth content. You can read many practical guides to do jobs with advice on what to buy.

To visit the ManoMano blog click on this link: the ManoMano blog.

Furthermore ManoMano also has a long range of bloggers, influencers and media and communication agencies.
 

ManoMano Pro is dedicated to home professionals

ManoMano has launched the ManoMano Pro service in Italy, dedicated only to home professionals such as bricklayers, installers, electricians, plumbers and architects.

ManoManoPro offers a catalog of products dedicated exclusively to professionals and artisans, so that they can benefit from various advantages in terms of catalog and service.

ManoMano pro e contro: che cos'è e come funziona?
 

How to contact ManoMano

Here is the address of ManoMano's headquarters in France:

Hummingbird SAS
cIK
52 Rue Bayen
75017 Paris
France


The telephone switchboard number is:

+ 33-9-73729199.

We couldn't find a corporate email address.
 

ManoMano customer service

Would you like to get in touch with ManoMano customer service? You can proceed with three different methods:
 
  • Contact the call center at: 011 19621427;
  • Send an online communication by filling out the contact form ;
  • Activate a chat conversation: click on the button that appears on the homepage.

Furthermore, you may decide to follow ManoMano's social channels not to stay updated, but also to be able to send an information request.

manomano
 

How to sell on ManoMano?

Creating a seller account on ManoMano is simple: just connect to the sell page on ManoMano and respond to requests for information.

Registration is not immediate: ManoMano will have to approve the request to carry out the activity of seller. The selection is made on the basis of the level of offer, catalog, pricing, customer service, reputation and feedback.
 

What are the advantages of selling on ManoMano?

Selling on ManoMano if you have a hardware store, garden items, home products or if you are a DIY and do-it-yourself enthusiast will allow you to have many advantages given the specialization in these sector of the Marketplace.

Here is a list of the best benefits of selling on ManoMano:
 
  • Great visibility : the products will quickly gain great online visibility;
  • Qualitative traffic : customers will all be passionate and professionals in the reference sectors;
  • 360 ° support : ManoMano will accompany you during the collaboration and will reserve advice for you to increase sales;
  • Internationalization : The ManoMano Marketplace is the largest in Europe, it will give you the opportunity to open new markets.
 

What to sell on ManoMano?

On ManoMano you can sell products belonging to these categories:
 
  • Garden and swimming pools;
  • Tools;
  • Home furnishings ;
  • Bath;
  • Plumbing and heating;
  • Lighting;
  • Electricity;
  • Floors and walls;
  • Animals;
  • Kitchen;
  • Generic hardware;
  • Construction and building materials.

As you can see, there are really an infinity of categories.

To discover all the brands on the platform, you can access the our brands section.
 

How much does it cost to sell on ManoMano?

There is no registration fee on ManoMano and there is no publication fee.

You have to pay a monthly subscription of € 100 and pay the sales commission which varies according to the category.

Mano Mano's earnings are on transactions. The percentage varies by category and also by the type of seller.

The commission, as the site itself says, is "proportional to the margin we have to reinvest on customers, the higher the commission, the more we reinvest and this means more visibility and traffic."
 

What are the alternatives to ManoMano?

You can decide to buy many of the products on ManoMano in smaller online stores . For example, we run an e-commerce completely dedicated to the world of windows.

The differences between ManoMano and our Windowo are many. Here are the 3 main ones:
 
  • Windowo specializes in hardware for frames. Instead ManoMano is a huge but more generic hardware store;
  • Windowo manages the sale of the products it deals with. On the other hand, other sellers operate on ManoMano;
  • Windowo deals directly with producers and customers. Instead ManoMano is a marketplace that acts only as an intermediary.

For example, if you buy a door handle on Windowo we are the ones who order it for you, physically make the package and ship it directly to your home.

A small part of our products go directly from the manufacturer to the customer, but we actively check that the process works correctly. In case of problems, we intervene personally and look for the most suitable solution.

ManoMano is not a direct seller but an aggregator of other sellers. For this we can say that ManoMano is more similar to Amazon.

Elia Caneppele
Elia Caneppele

I'm Elia Caneppele, author of this article and founder of Windowo, the Italian shop specialising in the online sale of products for windows. My speciality is doing SEO for ecommerce and blogs, which, in simple terms, means getting people to find us on the Internet.

Since 2014 I have been a digital entrepreneur and, in addition to managing Windowo, I also deal with the communication of Autismo.it. I create content trying to convey as much value as possible to our customers.

Below I leave you the links to my social networks: I can't wait to get in touch with you personally.

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24 January 2024

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